Strategic Tourism Analysis
DSNSW wanted to take a more strategic approach to investment in the development and support of tourism product in the DSNSW region.
The region covers the south eastern portion of NSW and includes eight local government area.
GOALS
WolfPeak was engaged with TRC tourism (a specialist tourism consultant) to improve DSNSWs strategic analysis capacity. This involved the following steps:
- develop an analysis rubric for ongoing use by councils
- undertake a comprehensive product audit of all tourism offerings in the region
- the creation of an interactive map of the region using ArcGIS.
As lead consultant, WolfPeak managed all aspects of the project. The interaction with DSNSW and TRC as a multidisciplinary team was a very enjoyable and highly productive experience.
The project and particularly the mapping have been a revelation in the tourism sector. DSNSW is now looking to extend the project into a second stage and there is interest in the product from other regions.
PROJECT
Strategic Tourism Analysis
CLIENT
Destination Southern NSW
ROLE
Project lead
INDUSTRY
DATES
February to July 2019
Our experience, insights and relationships mean we get the job done with a minimum of fuss.
TESTIMONIALS
WolfPeak are a choice team to work with. Led by Tim Stubbs, the team successfully won a bid for us to undertake a large re-development project for a community hub. WolfPeak continues to perform like champions, providing us leadership tact as we work together on rebuilding a strong foundation for the Mogo Local Aboriginal Land Council after the bushfires.