Ida Norén 

Ida leads WolfPeak’s marketing and sales support function, shaping how the business presents itself and building the structure behind consistent BD activity across all practice areas. She strengthens positioning and brand, drives CRM utilisation, and delivers the content, campaigns, and materials that help teams win work. She translates technical work into clear communication and aligns six service areas under a consistent brand and BD system.

Ida previously worked as Marketing and Sustainability Manager for a data centre startup, where she shaped the company’s brand and sustainability direction. With degrees in business management and marketing & communications, as well as more than 9 years of experience across business management, marketing, events, and business development, she brings a blend of strategic thinking, adaptability, and hands-on execution that suits a multi-disciplinary consultancy.